Update: 13.11.2023
Last week: 44 week 2023 (30.10.2023 - 05.11.2023)
Last full month: October 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 222 | -12.8% | 34.1% | -0.6 | 707 422 | -18.4% | 71.5% | -2.1 | -11.4% |
| MoM | 5 525 | -0.1% | 34.1% | -1.2 | 3 330 022 | 2.3% | 72.5% | -0.2 | 3.5% |
| YTD | 63 417 | -32.3% | 41.1% | -12.4 | 33 557 894 | -23.8% | 75.8% | -6 | -11.8% |
| MAT | 76 123 | -29.3% | 41.8% | -10.5 | 39 225 666 | -21.8% | 76.0% | -5.1 | -11.7% |
| KAPSIKAM | |||||||||
| WoW | 18 235 | -2.4% | 2.5% | -0.1 | 10 123 226 | -1.2% | 3.3% | -0.1 | 0.2% |
| MoM | 79 731 | 25.1% | 2.5% | 0.4 | 43 314 090 | 30.5% | 3.3% | 0.6 | 5.6% |
| YTD | 703 300 | -18.7% | 2.3% | -0.4 | 314 988 427 | -11.4% | 2.7% | -0.2 | -4.4% |
| MAT | 883 047 | -15.9% | 2.5% | -0.3 | 384 882 701 | -10.7% | 2.8% | -0.2 | -4.5% |
| MILDRONATE | |||||||||
| WoW | 53 222 | 1.4% | 12.4% | 0.1 | 46 257 414 | 1.9% | 15.1% | 0.4 | -0.7% |
| MoM | 235 816 | 3.7% | 12.6% | -0.2 | 200 268 932 | 10.7% | 14.9% | 0.2 | 11.3% |
| YTD | 2 424 340 | -37.7% | 10.0% | -3.4 | 1 822 230 482 | -22.6% | 11.7% | -2.3 | -16.5% |
| MAT | 2 938 653 | -37.1% | 10.1% | -3.3 | 2 174 305 765 | -18.2% | 11.8% | -1.7 | -16.7% |
| SULFARGIN | |||||||||
| WoW | 2 136 | 2.8% | 0.5% | 0 | 1 339 290 | 1.4% | 0.9% | 0 | -0.5% |
| MoM | 9 505 | -6.4% | 0.6% | -0.1 | 5 873 383 | -0.4% | 0.9% | -0.1 | 7.8% |
| YTD | 109 362 | -14.0% | 0.7% | -0.1 | 60 505 042 | -8.2% | 1.0% | -0.1 | -0.5% |
| MAT | 125 883 | -18.9% | 0.7% | -0.2 | 69 759 285 | -12.4% | 1.0% | -0.2 | -1.3% |
| VIPROSAL | |||||||||
| WoW | 16 268 | -6.5% | 2.1% | -0.2 | 6 934 618 | -5.7% | 2.2% | -0.2 | 0.3% |
| MoM | 76 571 | 15.9% | 2.3% | 0.2 | 31 246 906 | 26.2% | 2.3% | 0.3 | 6.1% |
| YTD | 675 368 | -32.2% | 2.1% | -0.8 | 249 870 224 | -38.0% | 2.0% | -1.1 | -5.5% |
| MAT | 817 214 | -34.5% | 2.2% | -1 | 303 206 601 | -39.5% | 2.1% | -1.2 | -5.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 63 417 | -32.3% | 41.1% | -12.4 | 33 557 894 | -23.8% | 75.8% | -6 | -11.8% |
| KAPSIKAM | 703 300 | -18.7% | 2.3% | -0.4 | 314 988 427 | -11.4% | 2.7% | -0.2 | -4.4% |
| MILDRONATE | 2 424 340 | -37.7% | 10.0% | -3.4 | 1 822 230 482 | -22.6% | 11.7% | -2.3 | -16.5% |
| SULFARGIN | 109 362 | -14.0% | 0.7% | -0.1 | 60 505 042 | -8.2% | 1.0% | -0.1 | -0.5% |
| VIPROSAL | 675 368 | -32.2% | 2.1% | -0.8 | 249 870 224 | -38.0% | 2.0% | -1.1 | -5.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 76 123 | -29.3% | 41.8% | -10.5 | 39 225 666 | -21.8% | 76.0% | -5.1 | -11.7% |
| KAPSIKAM | 883 047 | -15.9% | 2.5% | -0.3 | 384 882 701 | -10.7% | 2.8% | -0.2 | -4.5% |
| MILDRONATE | 2 938 653 | -37.1% | 10.1% | -3.3 | 2 174 305 765 | -18.2% | 11.8% | -1.7 | -16.7% |
| SULFARGIN | 125 883 | -18.9% | 0.7% | -0.2 | 69 759 285 | -12.4% | 1.0% | -0.2 | -1.3% |
| VIPROSAL | 817 214 | -34.5% | 2.2% | -1 | 303 206 601 | -39.5% | 2.1% | -1.2 | -5.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 222 | -12.8% | 34.1% | -0.6 | 707 422 | -18.4% | 71.5% | -2.1 | -11.4% |
| KAPSIKAM | 18 235 | -2.4% | 2.5% | -0.1 | 10 123 226 | -1.2% | 3.3% | -0.1 | 0.2% |
| MILDRONATE | 53 222 | 1.4% | 12.4% | 0.1 | 46 257 414 | 1.9% | 15.1% | 0.4 | -0.7% |
| SULFARGIN | 2 136 | 2.8% | 0.5% | 0 | 1 339 290 | 1.4% | 0.9% | 0 | -0.5% |
| VIPROSAL | 16 268 | -6.5% | 2.1% | -0.2 | 6 934 618 | -5.7% | 2.2% | -0.2 | 0.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 525 | -0.1% | 34.1% | -1.2 | 3 330 022 | 2.3% | 72.5% | -0.2 | 3.5% |
| KAPSIKAM | 79 731 | 25.1% | 2.5% | 0.4 | 43 314 090 | 30.5% | 3.3% | 0.6 | 5.6% |
| MILDRONATE | 235 816 | 3.7% | 12.6% | -0.2 | 200 268 932 | 10.7% | 14.9% | 0.2 | 11.3% |
| SULFARGIN | 9 505 | -6.4% | 0.6% | -0.1 | 5 873 383 | -0.4% | 0.9% | -0.1 | 7.8% |
| VIPROSAL | 76 571 | 15.9% | 2.3% | 0.2 | 31 246 906 | 26.2% | 2.3% | 0.3 | 6.1% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs