BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 222	-12.8%	34.1%	-0.6	707 422	-18.4%	71.5%	-2.1	-11.4%
MoM	5 525	-0.1%	34.1%	-1.2	3 330 022	2.3%	72.5%	-0.2	3.5%
YTD	63 417	-32.3%	41.1%	-12.4	33 557 894	-23.8%	75.8%	-6	-11.8%
MAT	76 123	-29.3%	41.8%	-10.5	39 225 666	-21.8%	76.0%	-5.1	-11.7%
KAPSIKAM
WoW	18 235	-2.4%	2.5%	-0.1	10 123 226	-1.2%	3.3%	-0.1	0.2%
MoM	79 731	25.1%	2.5%	0.4	43 314 090	30.5%	3.3%	0.6	5.6%
YTD	703 300	-18.7%	2.3%	-0.4	314 988 427	-11.4%	2.7%	-0.2	-4.4%
MAT	883 047	-15.9%	2.5%	-0.3	384 882 701	-10.7%	2.8%	-0.2	-4.5%
MILDRONATE
WoW	53 222	1.4%	12.4%	0.1	46 257 414	1.9%	15.1%	0.4	-0.7%
MoM	235 816	3.7%	12.6%	-0.2	200 268 932	10.7%	14.9%	0.2	11.3%
YTD	2 424 340	-37.7%	10.0%	-3.4	1 822 230 482	-22.6%	11.7%	-2.3	-16.5%
MAT	2 938 653	-37.1%	10.1%	-3.3	2 174 305 765	-18.2%	11.8%	-1.7	-16.7%
SULFARGIN
WoW	2 136	2.8%	0.5%	0	1 339 290	1.4%	0.9%	0	-0.5%
MoM	9 505	-6.4%	0.6%	-0.1	5 873 383	-0.4%	0.9%	-0.1	7.8%
YTD	109 362	-14.0%	0.7%	-0.1	60 505 042	-8.2%	1.0%	-0.1	-0.5%
MAT	125 883	-18.9%	0.7%	-0.2	69 759 285	-12.4%	1.0%	-0.2	-1.3%
VIPROSAL
WoW	16 268	-6.5%	2.1%	-0.2	6 934 618	-5.7%	2.2%	-0.2	0.3%
MoM	76 571	15.9%	2.3%	0.2	31 246 906	26.2%	2.3%	0.3	6.1%
YTD	675 368	-32.2%	2.1%	-0.8	249 870 224	-38.0%	2.0%	-1.1	-5.5%
MAT	817 214	-34.5%	2.2%	-1	303 206 601	-39.5%	2.1%	-1.2	-5.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	63 417	-32.3%	41.1%	-12.4	33 557 894	-23.8%	75.8%	-6	-11.8%
KAPSIKAM	703 300	-18.7%	2.3%	-0.4	314 988 427	-11.4%	2.7%	-0.2	-4.4%
MILDRONATE	2 424 340	-37.7%	10.0%	-3.4	1 822 230 482	-22.6%	11.7%	-2.3	-16.5%
SULFARGIN	109 362	-14.0%	0.7%	-0.1	60 505 042	-8.2%	1.0%	-0.1	-0.5%
VIPROSAL	675 368	-32.2%	2.1%	-0.8	249 870 224	-38.0%	2.0%	-1.1	-5.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	76 123	-29.3%	41.8%	-10.5	39 225 666	-21.8%	76.0%	-5.1	-11.7%
KAPSIKAM	883 047	-15.9%	2.5%	-0.3	384 882 701	-10.7%	2.8%	-0.2	-4.5%
MILDRONATE	2 938 653	-37.1%	10.1%	-3.3	2 174 305 765	-18.2%	11.8%	-1.7	-16.7%
SULFARGIN	125 883	-18.9%	0.7%	-0.2	69 759 285	-12.4%	1.0%	-0.2	-1.3%
VIPROSAL	817 214	-34.5%	2.2%	-1	303 206 601	-39.5%	2.1%	-1.2	-5.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 222	-12.8%	34.1%	-0.6	707 422	-18.4%	71.5%	-2.1	-11.4%
KAPSIKAM	18 235	-2.4%	2.5%	-0.1	10 123 226	-1.2%	3.3%	-0.1	0.2%
MILDRONATE	53 222	1.4%	12.4%	0.1	46 257 414	1.9%	15.1%	0.4	-0.7%
SULFARGIN	2 136	2.8%	0.5%	0	1 339 290	1.4%	0.9%	0	-0.5%
VIPROSAL	16 268	-6.5%	2.1%	-0.2	6 934 618	-5.7%	2.2%	-0.2	0.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 525	-0.1%	34.1%	-1.2	3 330 022	2.3%	72.5%	-0.2	3.5%
KAPSIKAM	79 731	25.1%	2.5%	0.4	43 314 090	30.5%	3.3%	0.6	5.6%
MILDRONATE	235 816	3.7%	12.6%	-0.2	200 268 932	10.7%	14.9%	0.2	11.3%
SULFARGIN	9 505	-6.4%	0.6%	-0.1	5 873 383	-0.4%	0.9%	-0.1	7.8%
VIPROSAL	76 571	15.9%	2.3%	0.2	31 246 906	26.2%	2.3%	0.3	6.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца